The biggest problem with this theory is that iTunes is hardly an enjoyable experience on OSX either!
Having never been an Mac OS user, I had always assumed they put all their effort into the Mac version, and then did some kind of nasty port and hacked away until a windows version worked. Not a conspiracy theory, so much as a lack of interest from Apple to make a decent windows version.
On windows, I use winamp. It supports my iPod, and actually allows me to listen to and manage my music collection.