This is totally non-credible. Their enterprise pricing was crazy for value and the feature-set slim. I personally was on a number of teams that refused to pay it and went with another player in the TACOS (Terraform Automation and COllaboration Software) family.
The TACOS provided way more features at a sane price point. They were out-competed by their own cottage industry and the BSL was their weapon to solve it. Surprise, surprise it backfired.
I respect Mitchell for the competent programmer he is but as a founder, he should have stepped in and done something to right the ship before it got this bad.