i don’t get something: why DWR and not proper waterproofing?
DWR is also sometimes used by itself on some fabrics when the manufacturer wants higher breathability than you can get with a membrane, but still want a bit of weather resistance. A popular example from Patagonia would be the Houdini Jacket.
The difference with original 3-layer Gore-Tex is that membrane is protected so lasts longer.
It's unfortunate, too, because the Shakedry jackets are what Gore has been promising for 50 years: waterproof yet breathable. I have one, and I am going to be very sad when it gets retired. Packs small, completely waterproof (I've used for 50 mile running races and stayed bone dry), yet breathable so you don't stew in your own juices (see "50 mile race" above).