There are of course a lot of companies with lock-in out there, but none with such big network effect deeply intertwined with peoples' communication and personal lives (in the US).
And RCS will solve it all. If group chats and high quality media work, people will only complain about the one thing they hate most:
The bubbles will still be green.
But I am from Europe, we don't care around here and I don't like iMessage that much. Compared to Telegram/Whatsapp, it's slow at loading old messages, has sync issues and only gut swipe to reply this year.
2. I hope you are right that RCS will solve everything once Apple implements it, but I don't have confidence it will. The biggest problem is how they handle group chats: If iMessage group chats cannot seamlessly convert into RCS group messages (without duplication or splitting) then it will solve it well enough. This is unlikely to happen unfortunately
Also, where is the "illusion" about "being better at texting"? Apple is literally coloring the bubbles differently to tell you that _iMessage is not the same_. How much more explicit can it get?
If the deployment is anywhere close to how it went in Australia, RCS will be a bumpy road with many people turning it off to get messages delivered. My usual experience for months now is: send a message, get a "can't deliver" notification an hour later, resend by SMS, next message delivers through RCS and switches the conversation, repeat.
You can send a text to any user, regardless of service. I don’t understand your analogy.
I agree.
But.
The solution to that is to get antitrust regulators to step in and use the force of the law to change things.
Not to cheer on a third party using security vulnerabilities to piggyback onto Apple's service and charge a subscription for it.
Ok...third parties should be able to sell ink that works in your HP printer, or coffee pods that work in your Keurig, or tires that work on your Ford.
tell me if this sounds as ridiculous to you as it does me
It sounds not ridiculous at all. The only difference with Beeper is that there is some marginal cost to handling messages, but we all know that's not Apple's real problem with it.
…third parties should be able to sell
To take that analogy a step further: third parties can sell messaging apps for iOS.To turn it around, which company do you see this not applying ? What services with a strong position do you see justify to abuse it to lock users ?