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The mentioned New York Times article that "that brought open source on the radar of the CEO".

Sharing Software, IBM to Release Mail Program Blueprint. John Markoff. December 14, 1998.

https://archive.nytimes.com/www.nytimes.com/library/tech/98/...

I love that "source code" was apparently too arcane a phrase to appear in the New York Times, so they describe it as "original programmer's instructions"

Very interesting! It could've also been a choice made not to repeat "code" which already appeared in the "open source" expression.

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