If your product is non-trivial in size or scope, ie it is not a cookie-cutter solution, then the testing of your product will also be non-trivial if you want it to work and have a good reputation (including during those all-important live demos, poc's, etc).
QA does not mean "click on things and go through the happy path and everything is fine" - not saying you are implying that, but gosh the amount of companies that think it's child's play is crazy.