This doesn't represent reality. Take this quote:
> A society where big companies tell blatant lies about how they are handling our data—and get away with it without consequences—is a very unhealthy society.
So, what are the consequences of lying? If there are any, I'm curious what they are. The author is arguing that "big companies" are going to do the morally correct thing even though it hurts their profit. That's just a silly argument.
In a post-trust society, companies have to prove they're doing what they say. There's no more making a statement and having the masses act as if that's what's going to happen.
Honestly, is there less than a 100% chance that down the road there will be a disclosure that there was a "mistake" where your data was used differently from what they claim? Fool me once, shame on you, fool me 5,872,328 times, shame on me.