When you're limited to one case, all-uppercase has a long history and we're used to reading everything from headlines and titles to telegrams and stone inscriptions in uppercase. It's natural, we're used to it, and uppercase came first historically anyways.
Whereas all-lowercase isn't really a thing historically. You see some trendy logos or ads that use all-lowercase, but that's a pretty new thing. (Well, and then maybe back to e.e. Cummings for poetic effect?)
At the end of the day, it's frequent to encounter text in all-caps, it's rare to encounter it in all-lowercase. So that's why.