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In the past you have talked about just using off the shelf themes from ThemeForest and tweaking those. Is there a reason you thought BingoCardCreator needed a truly unique design?

I'm building a couple sites at the moment and am having them designed from scratch but I'm wondering how you determine the cost/benefit of tweaking something off the shelf versus building your own?

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BCC doesn't need to look very good -- it sold $200k of software on the backs of either a template or the uncoordinated mishmash of the previous designer's work being slowly butchered by myself. I just was willing to experiment with whether turning up the pretty a few notches would move the needle.

As to cost/benefits: I'm at a point in my life/business where "Spend a week hacking a template to save < $2,000" is an astoundingly poor use of my time.

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