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Im curious why you consider lack of users to be the problem. I would have described it as lack of revenue.

What plans did you have for generating revenue from the site? (Serious question - given your low costs it would seem like a tiny amount of revenue would gave been enough.)

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Our business model revolved around referrals, so lack of users directly translated to lack of revenue. While its true that even if we had millions of users but none of them were buying sponsored items we would have had a revenue problem, that wasn't the problem we were facing, as the few users we did have were in fact purchasing sponsored items.

Then the problem seem to be the lack of users.

Have you tried having an YouTube channel, TikTok, Facebook, Twitter, blog and explain daily how you built the website, how your platform is going to help users?

we did have channels on various sites, yes. However, its difficult to maintain a steady stream of content there for people to consume. Not only that, but you have the same discoverability problems as you do for the main site. Also, a blog outlining how you built the site may be of limited value. At least my experience on that front was it would generate short-lived bursts of traffic, but wouldnt generate returning users. So I think those articles were mostly appealing to technical users, and not necessarily users who were looking to do some shopping. Of course technical users do also shop, but after reading a technical article, they probably arent looking to immediately shop, and without some other mechanism putting the site in front of them again when they needed to shop, we would miss the opportunity.

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