Many shops do double list, this is true. However, I don't think its a solved problem. There are many people who do not want to shop on Amazon for their own reasons. There are also people who want to shop locally, and Amazon provides no mechanism to do so (that I'm aware of). There are also many smaller shops who simply cannot afford to list on Amazon, as there are considerable fees associated with running a successful business there. It was these smaller shops who we were initially building to serve, to provide a funnel for them.

Still, there were problems with our solution that if addressed may have provided a better market fit. If we had had more runway, we would have worked to address them, but that simply wasn't in the cards.

>looks like simptoms of no market. maybe you were solving a problem already solved by amazon ? most shops on shopify also use amazon

FAANGS get around this by creating problems that they will offer to solve.

Not in all countries though. Amazon isn't present or popular, or as omnipresent in many countries.

That's an opportunity, I guess.