A small business likely would - at least at the customers expense. A medium size business might if you could talk to a reasonable person in the right department and they had the time to do it. Its beyond the ability of a large company.

This is what people are actually angry about. As a company gets more and more successful (size/revenue) it becomes less capable at going above and beyond for the majority of their customers. And we live in a world of increasingly large hyper consolidated companies. It feels like its only going to get worse from here. IMO thats where the legitimate angst is. Its going to get worse.