I also very much agree that the monopolistic behavior you're mentioning is not a think we should just go accepting and even more, not be victim blaming. It feels really weird to me that people are blaming the reporter. You know, a 1.6 trillion dollar company vs well... nearly anyone else.
For reference, the standard scam before was to offer $40/month for e.g. 1GB of data. At that point, you'd pay a crazy amount for each additional MB of data. This was horrible with very fast data, where you could accidentally burn through the whole quota with a misclick e.g. grabbing a large download.
Unlimited with throttle is super-friendly in comparison. I need data in case of an emergency -- enough to send and get emails and have GPS. I don't need 4k video streaming in an emergency. I don't want a $1000 bill for that. It keeps me in a sensible position, without requiring unlimited liability for the carrier.
My cell network (not Fi) has crazy fast internet (I'd throttle it if I could, t avoid overusing it).
If I go over some amount, it goes to 3G speeds (probably 200kbps or similar).
If I were to run at 3G speeds -- continuously, peak speed -- for a month, I couldn't e.g. hit a terabit of data. Ergo, there is a cap, and it's short of 100GB. You cannot get to 100GB be because of the throttle.
I think this is very good behavior, but it is capped.