But they've been entrenched for years now, completely dominate so many aspects of the web and get plenty of value out of even their free users.
Given their size and stranglehold on just about everything, pulling an "oops, sorry, I guess you get what you pay for" is just ludicrous at this point.
And sorry if it seems like I'm arguing directly with you, that's not my intention. But I see this a lot and have gone from saying it myself to vehemently disagreeing with it over the last decade or so.