It's not clickbait, that's ridiculous. The essence of the article is the results of the investigation. NHSTA has a process, they investigated and issued a recall. The fact that it can be fixed OTA doesn't change the intent of what's happening. I mean, at what point does the first comment stop being, "It's not a recall!" Who cares.
I'm more interested in the obvious questions, like: does the update actually make anything safer? If it's so easy, why didn't Tesla do it on their own?