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> Isn't this essentially just R&D?

Yes jam AI into everything, say your company uses AI, in your board meetings blab about AI. Eventually, something sticks and makes money

I share your cynicism, but I think there’s worse ways for corporations to spend capital other than trying to innovate.

It’s also possible nothing sticks. Look at what blockchain amounted to.

blockchain is still thriving. anti crypto circle jerk here is clownish.