What did you say?

Increase volume when you lose money on every unit?

This isn't software... especially when you better accrue a giant pot of warranty money for the inevitable battery and system recalls over the early infant years.

I agree with your initial premise about actually introducing low-cost versions, but these must be subsidized by the high margin versions just like airline flights. Business travel pays for the infrastructure used by the masses.

The whole model depends on high-margin cash flow carrying the business forward into the high-volume, low-margin production. If there isn't any cash leftover, the whole thing crashes into the terminal at the end of the runway in a fireball.