They invested approximately $6 billion. Transferred Mustang brand to EVs. Ford made real investments and Monroe Live has rated Ford vehicles second best after Tesla and that is exactly the problem with EV market. Non-Tesla EVs suffer from lackluster sales is a known fact. Ford thought if they made investments they could succeed, and their initial release coincided with vehicle shortage so the early run inventory sold hot, but once market settled and early enthusiasm waned, the sales fell off the cliff.