They should just take away the Chinese tariffs at this point so BYD and Geely can come in and clean the US automakers out. Any idiot can see that a cheap EV or even hybrid is all people want, but no one wants to deliver it.
I think domestic automakers underestimate the number of buyers who's first, second, and third priority is low price. They have all forgotten their origin as the company that sold the lowest price most mass market vehicle to people who couldn't previously afford them.
I just went to websites of Honda, Toyota and Mazda and every car prominently shows the MSRP.
To a degree it doesn't even matter what the MSRP actually is... because of interest and financing and all the rest virtually nobody winds up paying that amount. (excluding cash buyers of course, which I'm assuming is a very, very low percentage of buyers).
The car could be $40k or $80k, it simply doesn't matter and the buyer doesn't even care. If they can't afford the monthlies, they won't buy. If they can, they will.
(BYD, for example, is notorious for the abysmal quality of its electric busses, which are so bad that they're now effectively banned from consideration by most American public transit agencies. A SoCal agency bought several dozen busses a few years ago; only a single bus survived a year without major problems. Contrast that with their ICE or natural gas counterparts, which last decades.)
A very significant factor that allowed the US to completely dominate WW2 was its intact infrastructure and the resulting high manufacturing output. When you churn out ships and tanks in matter of days while your enemy, even with superior technology and quality, takes months to do so, you win. Japan's ships were incredibly well built but they lost the war because they can't replenish fast enough.
What are you gonna do then, implement those Slav-Engineering™ solutions you see in Eastern Europe where EV owners run household AC extension outlets from their balcony window to their car parked in front of the commie-block? I mean, it works, but it's not legal to code everywhere and would get you in trouble in the more rigorous countries.
EVs are currently best suited to those who live in their own homes and can install their own chargers, or have chargers at work. Those without chargers at home are left holding the bags in the switch to EVs, hence why adoption is so slow.
Now, in all seriousness, EVs are for houses, not apartment buildings. If you have a driveway, and want an EV - by all means go for one.
But if you live in an apartment block where it's hard to even find parking after 7pm, then stick to ICE now.
And yes it is annoying PITA, and I am trying to sell the car, but surprisingly there is no demand for used 40-50k EUR Enyaq iv80 where I live.
So long as you have a meaningful reason to use public chargers you can get away without a charging space, but I definitely enjoy being able to charge my car at home.
My neighborhood was laid out more than 125 years ago. The two houses on my east side were built in 1898, years before the Model T. By contrast, the neighborhood were I grew was mostly built post-WWII. Until a few new townhouses were built in the 1990s, only one didn't have a driveway.
So, just because you own a home, doesn't mean you have a space to charge an EV.
I reward the hacker spirit, however this is an accessibility concern for older people and wheelfolk.