That I can at least understand. But imagine if cereal was advertised the same way as download speeds. "up to 16 oz per box"
Compare:
"Up to 16oz for $3*"
There's a $0.75 fee to pay for the new box art, a $1 fee for renting the milk jug, you actually get 14oz of cereal if you eat during peak hours, and if you eat a second bowl on the same day they charge you for excessive usage.