Bell Media and other Canadian brands halt ads on X amid extremism concerns
cbc.ca
cbc.ca
Apologies if that's a controversial take.
Though, ultimately, who knows. It may be that Bell was seeing poor returns on their X advertising and used the excuse of extremism to get some brownie points with a portion of their customers while saving money.
On x-twitter, the grandma's gone and you know what's left.
I guess that spending 100k in advertising on Facebook has now a much higher ROI than on x-Twitter because if some friend of my cousin says that "bell is owned by xyz", you lose that market in an instant.
And now that marketplace has replaced many classified ads sites, it's more and more used by our neighbours' grandma's.
An ad platform that can't deliver an acceptable level of brand safety does not have a Minimum Viable Product.
It's not. It is a marketing opportunity.
Getting favorable access to powerful people corrupts them, preventing them from reporting on the misdeeds of the rich and powerful.
Putting aside all the childish "people say things I don't like" crap aside, these legacy media companies are directly competing with the likes of social media for the same ad revenue.
After all, they also have free speech. That they're better organized and command more money doesn't change that. Like all accepted the Citizens United decision, this is likewise beyond question - not only is it obviously legal, it is also obviously moral and necessary.
I think this is a great example for why I think the CBC should be defunded.
This is CBC News' own article about that earlier situation:
"CBC pauses Twitter activity after being labelled 'government-funded media"
https://www.cbc.ca/news/world/cbc-twitter-government-funded-...
We should keep in mind that CBC has been receiving well over a billion dollars of taxpayer money each year lately, so them being labeled "government-funded media" does seem quite reasonable to me.
That situation will always make me question CBC News' impartiality regarding topics like Twitter, X, and Musk.
The government isn’t some nefarious entity that acts on its own volition, it is US. And a handful of men sitting in a boardroom is exactly what it is not.
Unless you are not, in this case, Canadian. In any case, despite your attempt to paint it as malicious, the distinction is very relevant when reporting on government policy.