I wonder if they can use things like opt out data to find a way screen for genetic markers of "troublemakers" or similar.
DNA driven targeted advertising that finds only the most docile consumers.
DNA driven targeted advertising that finds only the most docile consumers.
https://en.m.wikipedia.org/wiki/Phrenology
Never underestimate the willingness to engage in the days new "not-yet-clearly-identified-as-quackery-pseudo science" when there is a buck to be made.
That's about blue/brown, and realistically, there are a bunch of other genes which also have effects, as "eye color" is really a collection of phenotypes, not just a single one.