But it's also a problem unique to trillion dollar companies: finding growth. If you have a money printer of $280B per year, how do you find growth that moves the needle?
For new product development, you'd need to launch a product that brings in revenue of say $20B, otherwise it's just not that interesting.
Imagine how hard it is to launch a new product like that? If you'd have a billion users (which is absurdly hard for a new product), you'd then need to monetize them for $20 per year per user. In a saturated competitive environment where users don't want to pay.
Hence, the more common strategy is to turn some dials on the existing money printer. Just increase ads.
That's why FB's Metaverse bet wasn't crazy at all. You make $100B+, social media is stagnating, and you need a huge new revenue stream. They don't really exist. You have to go crazy on big bets.