E3 Is Officially Dead
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Today, with the ubiquity of Youtube, Twitch, and other ways of seeing game footage and content, E3 just became another marketing event. And it was an expensive one at that. Publishers and platform holders chafed at the fact that they would have to do a live stage show where gaffes and demo disasters could occur, and marketing departments hated the fact that all of their effort could be easily overshadowed by another company's big reveal. You saw Sony tap out even before the pandemic hit, opting for its own separate showcases where they could control the message and dominate the news cycle. That became the model that more and more companies decided to pursue.
I will miss it because it was a fun event in the middle of May (and later June) that gave you a nice preview of what cool stuff was coming later in the year. There are also some legendary moments from the live presentations over the year, ranging from Sony getting on stage and only stating the price of the Playstation (which could undercut Sega's Saturn by $100, after Sega had decided to rush it for a surprise launch that day) to J Allard introducing the world to the new paradigm of centralized online gaming in 2005.
As a teenager my friends and I got into hosting occasional LAN parties. The very first were so we could play Doom deathmatch over serial connections lol. But anyhow it was something I really liked.
When I moved halfway across the country I didn't know anyone. I googled around and found the local major LAN parties. I went to one that was hosted every couple of months in a union hall, with around 200 attendees. At the first one I ended up sitting next to a group of chill folks, and they let me know they did their own dozen person party every other Saturday.
So I started attending that, and it resulted in several life long friendships. We've all changed, grown, moved, had kids, etc but most of us are still in touch. Even for the folks that moved away we meet up every summer or two and do a canoe camping trip or such.
Now, to be fair, I've made life long friends purely on the internet as well, but I do miss those old LAN party days. It was a lot of fun staying up until dawn playing rocket arena et all over and over.
Also to be fair the LAN parties were not hospitable to women, especially the larger ones. On the rare occasion they did try it out they'd get hounded by the least socially aware idiots in the room, and no one else really did anything about it (including myself, as I didn't understand these dynamics at that age).
These days with discord and everything some of that vibe is back in the purely online context, but still I don't think there will ever really be anything like those in person events.
https://assetsio.reedpopcdn.com/duct-taped_gamer_1.jpg?width...
I still have a 48-port Cisco Switch that we used for these, back in the day. It's 10/100, so that far back. ;)
A big deal for us was pooling money to buy a 24 port 10 mbit switch back when those were new and fancy. Such a huge improvement over having to shut down the whole party and redo coax connections because one person in the middle of the line wanted to leave early.
I kept it because memories, but it's a big ass rack switch, so it may go the way of the dodo someday.
I kinda understated what I was saying in the above because I didn't wanna get hounded by the basement dweller crowd, but the reality at the bigger events was pretty ugly. The only girl that ever showed up was the daughter of one of the organizers. Only a couple women showed up otherwise.
One story I can mention is from a different party I went to in a town not far away. This was a big bigger of an event, around 300 people and only run once a year. I only recall a woman showing up once.
That event held a 1v1 quake tourney with a modest cash prize. This woman was good. She smoked everyone easily. This was a bit of a shock because a couple people at that event had competed at quakecon and such.
The entire time she was at the event there was this mob surrounding her PC of... well, imagine the least socially aware and hygienic dudes that would show up to an early 00's LAN party. Didn't matter what she was doing or trying to play, they endlessly pestered her and tried to chat her up. If she walked across the room to get a coke you could see half the room openly staring at her turning their heads. Stuff like that.
Unsurprisingly she didn't return for the second day or any future event.
I don't think this is a "trend," so much as the environment changing in unhealthy ways that we're not adapted for.
It's like a tree whose seeds will only germinate if the ground is just the right conditions, if the climate changes and those conditions no longer occur, it's not all the sudden going to start making seeds that germinate in other conditions. It's just going to fail to reproduce.
If the past, there was a lot more necessity to going out of the house, which has a lot of important side-effects, because you couldn't accomplish certain goals any other way. Technology provides easier and more isolating ways of achieving those goals, removing the necessity of going out. Now the needed side-effect are activities that require will, but people aren't set up as well to pursue them directly. That means most people won't do them or won't do them as consistently.
An example is exercise. Everyone got enough when there was no option except to walk everywhere. Now it's an option, so people are much less healthy due to lack of exercise.
Yeah, there are breakout sessions, and they're a good way to have some focused time on something you're interested in. But anyone who regularly goes to conferences will tell you it's mostly about the hallway track.
Might have been different for different age groups though.
If you need friends, feel free to do so outside of work. I'd be happy to meet up with you outside of work. Lots of folks in your area will.
But, let people who enjoy remote work continue to do so without trying to muck it up. Please.
Ironic, imo. It all started with BBSes, turned into personal meets, then went right back to digital, because of ease of use and features not supported with the BBS style of community.
I miss BBSes some days. It was a fun time.
E3 was poorly managed.
It's the reason 99% of the viewers watch it
To be fair, it's really the inverse - it's a majority trailer/announcement showcase with some video game awards in the middle.
This is more a product of Sony & Microsoft not only buying all the studios but also then wanting to have their own showcases and not have compete with each other on stage.
To me this all kind of started back in E3 2013 when the PS4 & Xbox One were being unveiled.
It reminds me of how Apple left Macworld in favour of hosting its own events.
Or even (as you mention) abandoned live presentation altogether.
The writing on the wall for this was when Steve Jobs died. Covid just gave them the nails.
There's just so much that can go wrong (elon musk throwing the ball at the cybertruck window and it cracks for ex).
By live i mean they are doing the presentation on the spot, not live as in person BTW.
Elon is a terrible live speaker and yet I think his keynotes are pretty good. Also, we've all made fun of Steve Ballmer, but he was good at this as well.
Meanwhile, listening to Tim or Sundar is much less captivating. Perhaps if Tim could do a presentation about optimizing supply chains he would do much better than when he's at presenting iPad games.
I claim to be a (rather trivial) counterexample to this hypothesis. I do claim that I am quite passionate about things that I am presenting - but this does not make me a good presenter or speaker.
Can you give a good example?
The Cyber truck unveil comes to mind as one of his worst, he clearly did not even look at the slides before going on stage as he says one thing and the slide has some completely different topic on it. If anything the glass break was the saving grace of the presentation. At least they got a meme out of it.
The Cyber truck delivery event was him stuttering over a couple videos making it up as he went along, then awkwardly handing over keys (its as if they didn't think about the flow of the vehicles coming on to and going off the stage) and then thats a wrap. Lets not talk about how he is always 30+ minutes late. Does this sound like a guy who gives even an ounce of care?
When the Model 3 delivery event occurred he was going through the breakup with Amber Heard so last second he ordered a switch to some bullshit song that he felt represented his relationship with Heard. I'm sure they have gone through a countless number of marketing people. Hell they had the guy that helped design Apple stores and even he left in 2013.
His presentations are a complete insult to the Jobs era presentations, hell they don't even come close to anything "Tim Apple"™ produces.
He always makes the excuse that "we are more concerned with making the best product so we dont waste time prepping for the presentation". Well Apple can make excellent polished products AND put consistent minimum effort into their presentations.
Ok I get it, its just a presentation for some capitalist company so what?
There was an old philosophy that Jobs used to talk about in his biography about how the truly passionate craft maker takes enormous pains to ensure that when making an item, it is made with beauty and care both outside where everyone can see but also both inside where no one will ever look. Think of the company itself as an item, Apple definitely still has this mentality, just look at how components are laid out in their product teardowns. Look at how they try to polish everything about the company brand, image, store designs specific to each city etc. I admire this thinking and try to aspire to it in my life but Musk is a complete insult to that type of thinking.
I did (while 18 and younger) play video games for most days of my life, with it being the main thing I did on holidays and also after school on school days, but I kind of lost interest for the most part after I turned 19 (not looking down on others who play them at all).
I remember my university (for tech fields like CS) had a room for LAN parties and also had a Discord (mostly a gaming-related chat platform?) set up by one lecturer for informal chat.
I'm not entirely sure what relationship our industry (most here are coders in some capacity?) has with gaming and would like to see others' thoughts.
I'ved worked in tech for 20+ years at this point and every tech company I've worked at had gamers across all departments but usually programmers/engineers have a much higher percentage of being gamers. Every tech company I've worked at has some area with consoles hooked up to TVs for playing Fifa or Mario Kart type multiplayer games. Most of those companies also had one or two arcade machines too. And then every company has some internal groups/communities for gamers. Even the most serious and least "gamey" of the companies I worked for (a financial tech company) had internal communities for Dota 2 and Valorant...
At some point, the programming became more fun than the playing for me
Roblox released in 2006 [0]
Minecraft officially was released in 2011, with a public testing release in 2009 [1]
I think the proportion of gamers in the tech sphere vs others is likely overall higher than the norm. I do honestly find it hard to believe others don't think gaming is common in tech.
On my current team in a definitely non-startup corporate-y atmosphere, even many of the devs well into their 40s and above are avid gamers to this day. Meanwhile I'm 30 and while I don't play very often anymore I definitely was one as a teen into my early 20's.
Thanks for sharing your experience though. That's interesting news to me. I talk with coworkers occassionally, but games don't come up (and neither do other interests outside of work).
Don't regret time spent doing something you enjoy. So as long as you enjoyed it, feel good about it.
This common saying is harmful and borderline hedonistic. Not all enjoyable activities are good activities. Should ex-smokers not regret their past smoking habit, then?
Everything must be in moderation. Playing video games, watching movies, and binging TV shows are great for unwinding after work. But if you do them too much, they can disrupt your life.
Like I said, everything must be in moderation. Regrets are effective for reminding us not to repeat the same mistakes. But of course if we regret our mistakes 24/7, it will only depress us and discourage us to do anything.
While they all did that, I just stayed at home playing games instead and acted like the sole purpose of life was to enjoy myself which is something worth regretting (and happy I've made some progress since then).
Certainly, an addiction to gaming is bad, as is playing games too much to the detriment of the rest of your life. Ultimately, everyone should do what they find enjoyable in the moment that they will simultaneously not regret later in life. Totally understand if video games fall under that category for you, but I dispute them as "time wasting" as a general statement.
You can totally min/max your entire life and only do things for self-improvement, but then to what end? What do you expect to derive out of the continuing education classes that is going to be significantly valuable to your life/career?
I think it's important to note that many people are actually quite satisfied with their position in life, a lot of us are making a lot of money engaging in interesting work, so at a certain point doing things for the sake of minimizing opportunity cost comes with diminishing returns as you've already made the most of the opportunities you've already had. The whole point of working hard is to reach some stage of life where you can actually reap the rewards and have the time and resources to enjoy yourself however you please without worrying about it.
But in the same way that learning Haskell or Lisp can change the way you write and think about code, learning a language like Japanese can fundamentally change the way you think about everything. There’s intrinsic value to being multilingual.
Of greater pragmatic benefit is that if you learn a language, like Arabic, Chinese, Spanish, or French, you gain exposure to a whole different media landscape, including information on news and world events that is drastically different from what you encounter in the anglosphere.
Volunteering, sure, but the rest are just as self indulgent as any other pass time. Just because you value them higher doesn't mean you should discount the things that other people do to enjoy themselves.
The elitist in me wants to say games are little more than hi-res Skinner boxes. But properly applied, games can teach us strategy, reason, and problem solving. Is that why I play God of War? No. I play it because KRATOS SMASH
I play maybe a game a year, where I basically do not sleep for a week, use/develop trainers to get past the grind-ey aspects of the gameplay, and essentially finish the game for the plot, as fast as possible so that I can resume my normal work life of unpaid overtime.
I keep up with interesting games by watching good youtubers like Jacob Gellar[0], but essentially I don't really play any small indie games, with the exception of Dwarf Fortress... though I mostly just like to read the colourful dev blog[1] instead of playing it.
I've mostly given up on traditional PC gaming. I have a Nintendo Switch and a Steam Deck. I use the Deck occasionally to play games that aren't available on Switch, but otherwise the Switch is preferred, because it enables social interactions so easily.
Now that I'm reaching mid-life, I cringe at the thought of taking time off work to play a game. If it means that much to you, more power to you. Apparently I've separated from the hardcore gamer scene.
I bought a PS5, only own one game and I barely play with it. I just have either no time or little energy to play. I wanna get Spider-man 2, but I know I'd just end up not playing it.
Now the Nintendo Switch is another thing. I still play it quite a bit, especially the Zelda game. It's just so easy and convenient to pick up anywhere anytime.
It boots up quickly and it's just so convenient.
And that's it. That's life for a lot of us, squeezing in gaming here and there whenever there's time, whenever the wife gives the go ahead or whenever you've tackled your day-to-day responsibilities.
I used to play games on Xbox like Modern Warfare 2 and Halo, but I lost all interest many years ago. The games got too complicated, and as I understand, now you have to pay for more and more add ons. It all seems very complicated.
Edit: Sure, Map packs weren't required. But it was shitty when all your friends had the map packs and wanted to play the new maps online and you didn't have them.
But yea, I really hate the gambling aspects some of the big AAA studios have adopted.
I still like to chill out with a good single player game from time to time like Civilization or Total War series. I enjoyed Baldur's Gate 3 when it came out earlier this year.
I'd say gaming went from something I did often in my early 20's to occasionally by the time I was in my 30's.
Are you sure? Since you don't game, I imagine you normally don't ask people what they've been playing lately. Just because they don't bring it (or don't bring it up when you're around) doesn't mean they don't play games when they're alone.
>There are plenty of social activities one can do that isn't gaming.
What a strange thing to say, especially since I can replace the last word with just about anything and the idea remains equally true. Are you saying to you an activity has no significance or importance (or at least not enough) if it doesn't have a social component? I'm not trying to be combative, just trying to understand your point of view.
My 30-40ish friends and colleges also play casually or actively and they are in tech.
Oh yes, and rockstar koopa jumping skills too (drats, so thats what my current job is lacking).
Halo.
The e3 2000 trailer was when it was under development as a PC title, prior to the buy out of Bungie by Microsoft, after which (?) it became an xbox exclusive.
Halo was released to Xbox in 2001 and by 2003 both a MacOS and Windows port were released. "Delayed" maybe, but definitely not "never released".
I played quite a bit of Halo on PC in high school with my friends, sneaking into a nearby university computer lab and usurping it as a LAN party room. For some reason those Windows machines all had Halo pre-installed on them.
Looking back, I'm not even sure we could've gotten in but that was a DREAM for a kid back then.
Why attend? Many AAA games are basically just rehashes.
The last time it was remotely like this was the brown first person shooter phase circa 2005, but yet another walkfest with super high production values is no more interesting. If you happen to be into that stuff it is a golden age, but that is like saying the Marvel era of cinematic domination was a great thing.
The question really becomes if games were ever interesting to the mass market as games at all, or merely proxies for technological experimentation or storytelling, both of which can be done by other means.
Funny, I just played a game where you carry worlds within worlds and leap between them. And that's the tip of the iceberg of the games coming out these days. https://store.steampowered.com/app/1497440/COCOON/
I can't seem to find the relevant article, but esports is now topping viewership of other sporting events (e.g. the SuperBowl). I'm sure eventually, there will be monteization models that follow and it will inevitably be grossing more too.
If anything, it seems like video games are still on the upward trend, and the narrowing is somewhat natural to the maturity of the industry. AAA titles need to gross alot to be profitable, and they stick to well traveled areas most of the time, however one thing I have observed that the video game industry has that the movie industry is lacking is a far more flourishing indie side to the industry[2], such as Yact Club Games or the folks behind Undertale
[0]: https://www.bbc.com/news/technology-46746593
[1]: Mind you, the BBC article is from 2019, you can search for current year and get even wider gaps between the video game industry and the movie / music industry
[2]: With a proper addendum here, that its still, like acting in a movie, ridiculously hard to make it as a indie developer. Still, there is a flourishing of indie game developers
That's a hot take. It's never been a better time to be a gamer. In addition to most of the gaming backlog being available via emulation, it's never been easier for a small number of people to build a great game. So long as you're not extremely picky there's more good games to play than time to play them.
It obviously still happens. Lethal Company is a great example of that (1 developer, currently the top seller on Steam), but compared to the DOOM/Myst/etc era where ALL games were developed by small teams it's harder to establish a niche.
The fact that Steam exists and dominates the industry however, was not inevitable, and its incredible that we have things like Early Access and other tools to enable smaller developers to carve out their niche!
If by "backlog" your mental model includes even a hint of obligation... drop it. You have no obligation to games. You have no obligation to play them, you have no obligation to finish them if you start. They're just sunk costs. If they happen to be what you want to do, great, but if what you really want to do tonight is drop $30 on some new (to you) game and go to town, all that is costing you is $30 and the relevant time. It is not costing you $30, the relevant time, and the moral failure of betraying your backlog, because the latter does not exist. It is not costing you any more because you "wasted" the money acquiring your backlog, because, again, it is sunk cost.
Yes, it's obvious when I say it, but if you're anything like me (and most other people I see) it takes a few very deliberative passes at training your subconscious to really get this.
The good news, breaking yourself of sunk cost fallacy can directly pay off in your job, too. It's a pernicious little mistake that can sneak up on you, and it's one of the things that divides the engineers from the business folk in your company... and I gotta tell you, even as an engineer and with all sympathy to engineers, the business folk are 100% in the right on this one.
(Additionally, once you really internalize this, you'll also find yourself less inclined to buy something just because it's on a killer deal. The marginal value of adding one more game to my list of games I can play in the future for $0 may not be even $1 once I've already got a couple dozen such great $0 choices.)
Maybe not to your taste, but over 15m copies sold, second highest single player game of all time on Steam after Cyberpunk and very strong reviews (89% aggregate on opencritic).
There have never been this many good games coming out in a year. There also is more Call of Duty and FIFA garbage than ever, but I haven't found it hard to simply ignore it?
I think The Game Awards is a good refutation of this argument. They showed off a ton of upcoming stuff, most of which wasn't just FIFA/CoD AAA shovelware. A good demonstration that you can advertise all the other stuff too.
I think the real argument is that E3 was industry captured, had become a mouthpiece for the giants, and it was time for it to go.
The Game Awards has a similar but different format with a clearer purpose. And it is thriving and has largely replaced the games aspect of E3.
Look at console sales, says it all.
The breakdown of the show:
1% announcing the nominees and winners
1% speeches by the winners
10% Hideo Kojima
10% other celebrities
78% ads and game previews
This is a very funny line given that E3 for the longest time was an industry-only conference, and they only started selling passed to general public the last two years of the event.
What were they before, non-profit? The indy game scene is still going strong, what am I missing?
There are good new games, but there is also a growing attitude in big game studios to low-risk cash in old franchises.
Baldurs Gate is good, but it’s really not that much different than Divinity original sin.
Nothing is wrong with games being similar, same thing happened with movies. It’s just formulaic imo.
This poorly worded sentence can easily be read to state that the years of attempts to resuscitate E3 began in 1995.
When the only news sources are magazines and physical media and the internet isn't as big of a deal, something like E3 makes sense. In the modern era of YouTube and Twitch and livestreams? Not so much.
Pre Covid the whole networking and meeting other developers and publishers aspect kept it going, but once everyone was locked in and events were cancelled, well it was basically just a more expensive Direct or something.
So sadly, it's no surprise it's finally died off.
Official end of the 90s era.
You could bring them back and have a totally enticing event.
Fortunately Miami exists and the west coast ideology of “inclusion by exclusion” is ignored.
https://www.engadget.com/2016-12-29-sex-at-ces-an-uncomforta...
easy to forget that
Jensen Huang's spectacular spatula collection has driven the barnstorming success of Nvidia's online news conferences.
https://twitter.com/NVIDIAGeForce/status/1304088143805607936
Charismatic engineer.
E3, kinda makes sense for connections and getting boots on grounds and showing stuff in progress in controlled environment. But for online you are better off going alone, unless you are tiny.
Today Geoff Keighley's Video Game Awards basically took over that role and similarly is the single biggest stage/audience to announce a new game to. If you had a game that they were interested in revealing + you thought it would sparkle to its audience it's a powerful platform.
Most industries have trade and consumer shows (from film to boardgames to concrete). There's no reason to expect that gaming is somehow unique and should not have one. It's unlikely it will be like the E3 of decades past (or even have the name), but there's value to getting consumers to see/try a bunch of new games.
I haven't paid any attention to E3 since then, though! (I also just never tried to keep up with playing the latest games, either.)
Turns out in ~2007 E3 decided they were a industry event for industry people, so they made it invitation-only and cut the attendance from 70,000 to 5,000
https://web.archive.org/web/20060811192744/http://arstechnic...
The era of "Megaton" announcements is long over at this point. Still there is the potential to be surprised by an announcement, but it'll be in some pre-recorded direct video with less instant response from journalists* or the competition.
* I mean sadly hand in hand with the death of E3 game journalism has been dying out for years and years too as print media died and the industry died.
In the era of livestreams and corporate events, it had nowhere to go. ReedPop and the ESA could have tried numerous times to get consumer engagement up, by maybe offering demos of what was on the showfloor. But that never happened.
Hopefully smaller events like Gamescom, Paris Games Week, Siegecon, etc take time to look at where E3 failed, and aim to improve engagement with the consumer base. Of which to me, at least, feels a bit aimless due to the sorry state of games released in Generation 8.
Are these really smaller? At least two of those had attendance numbers dwarfing E3, and Gamescom usually has around twice the amount of exhibitors.
Now from what I know, E3 used to be a more exclusive event limited to the press, making for a bigger news cycle. It was the place to show off your pre-rendered "gameplay" trailer and make announcements.
Important? Yes. Probably. Big? Not really.
Now everything is instant on YouTube or whatever, but that magical excitement is gone. The sense of community is gone too.
Seeing the announcement of the Wii and waiting in line at Wal-Mart overnight for the release, cash in pocket.
Good times. Hope we find that magical excitement again one day.
I guess big conferences for consumer business make less sense; conferences-as-PR. It's not like Sony sales are going to be meaningful by meeting people directly at the conference.
A lot of great things and also sins were committed, but realistically by the mid-00's the World wasn't the same and the Internet as a medium of news and promotion took over ( for the better and for the worse )
E3 should have ended in ~2010, so.. good riddance. ( in a friendly way )
And now there are quite a bit of similar showcases for indie and PC games that it probably not worth spending the time and money making a big show like E3 was.
I can understand conferences for books/tv shows, as you can discuss the story etc with other people, ask the writers about next books/shows etc.
does gaming lend itself to that? I wouldn't think so. But I am an old fart in my 40s so :shrug:
The Audience stays the same, but the Show changed. E3 was a trade show for developers, actual journalists, and the gamurz. Journalists decided to make politics fashionable for the world of gaming and so it did.
E3 banned Booth Babes when their core audience was males. E3 tightened up on what was going on behind the doors with the groupies. Technology and games stopped being revolutionary or edge and now it's safe. No more actual gaming icons, we need celebrities and influencers.
This is the result of the mainstream industry adapting to SafeGaming only. SafeGaming isn't appealing to enthusiasts, just AAA gamers who continue to get taken for a ride.
VGA is going to die when their politics decide to change, leaving their current audience behind. Always happens.
My first E3 opened my eyes to the disparity between the actual talent building the games 60 hours a week for $80k a year and money been thrown around for the publishing execs and marketing teams. The marketing budget wasn't being spent on carefully placed ads or thoughtful and creative campaigns, its blown on massive parties for the leaches and vampires.
I went there once in my twenties and it was fun although exhausting. So many people, so long lines, but you can play "that" game.
The show did much better when they were run concurrently though.