Not in Australia (population ~25M), they don't.

https://www.statista.com/statistics/1036011/apac-annual-reve...

This is about 10% of their total annual APAC revenue. Not insignificant.

Net income (profit) would be the correct number to compare an additional expense for figuring out how much it “hurts”. Of course, they are owned by Alphabet, so ultimately, $11M is pocket change.

Also, where do you see current Fitbit figures? Alphabet does not break them out in their annual or quarterly reports.

https://abc.xyz/assets/9a/bd/838c917c4b4ab21f94e84c3c2c65/go...

https://abc.xyz/assets/c2/3e/0d6d568e4f56a1d14ca6b70c3443/go...

$11 million loss for 58 Fitbits. That's a brilliant way of doing business.

This was for 58 customers though, so it sends a solid message I think