And, to extend the analogy, paying the coffee patrons you think might consider opening a competitive donut shop next door to avoid that from happening (ie Google).
Paying off gamedevs would be analogous to paying off dough-makers (or doughnut bakers?) to only supply your store, and not your competitor, which would be super illegal. AMD sued Intel for very similar activity, and won.
Epic as a game store is very much not a monopoly by any means. Game consoles are certainly an argument, but thus far none are dominant over the other. It would mostly be a problem if a new console jumped in and Sony/Microsoft teamed up to hardball it out.