I think Louis CK said it best, "Everything is amazing and nobody's happy."

http://www.youtube.com/watch?v=8r1CZTLk-Gk

Sorry but Social mobile local (or as people cooler than me are calling it, SoMoLo) is still pretty new. You're just going to have to "suffer" through a little more.

I get the author's point that it seems like the same things are getting made and funded over and over. But with only about 1/2 the U.S. pop. owning smartphones, you can't blame people too much for trying to stake their claim. Anything more innovative might be too early anyways.