Completely agreed. Legalizing drugs and gambling is important for cutting off the flow of money and social legitimacy to criminal operations, but the "nice" thing (from a marketing perspective) about addictive substances and activities is you don't need to try hard to sell them. For users, even addicts, the bar set by having to deal with black markets is so low that we can get them out of the streets with the truly blandest, unenticing solutions -- plain black and white boxes, black and white screens, beige halls. Just cheap enough to undercut illegal alternatives, with all color and marketing effort placed on the offramps: addiction treatment information and guidance framed in a friendly, empathetic, medical manner.