But it wasn't ego, it was fear. The company was running out of runway, we just hadnt been told yet. The CEO adopted the product team strategy as a Hail Mary, out of sheer panic, and he sabotaged it for the exact same reason: he was terrified of not trying it, and then terrified of it not working.
Not only because of this anecdote, but because of several other important ones, I view leadership as being generally fear-driven in their decision making. Ducklike, they appear calm and even confident on the surface, while desperately thrashing and failing below the surface. Or, like someone falling down a hill and reaching out for anything to hold on to.