This is actually ironic in light of popular HN sentiment in Google-related articles, where many seem to imagine Google acting as a single whole, rather than different teams working in their own interests and not thinking of the big picture. E.g. people in this thread imagining that "Google" thought about RSS support and made a decision based on advertising revenue (or whatever imaginative reason), when in fact the team working on the "DevSite" infrastructure probably barely thought about RSS at all. Maybe they should have, but the reality that RSS (unfortunately) doesn't matter much seems harder to swallow for many, than theories about maliciously breaking it.
People always assume some ulterior motive to every single decision google does, but things are often much simpler than that, and mostly all it comes to prioritization...
And well profit motives push managements decisions so it's no wonder it never got prioritized. Nothing nefarious about it. RSS makes Google no money.
I kind of wonder if it is spill-over from Apple. Apple is notoriously tight, controlled from the center, or at least was during Steve Job's reign. I wonder if that brush doesn't get applied to every company, even if it is a very different type of company.
The workings are much more indirect, the intentions slightly different, but the outcome is the same.
And the culture changed at the same time. Lots of seemingly needless rules to protect rising fiefdoms that started the sclerosis that only got worse over time. Gamergate internally felt like a Civil War waged over Google+.
Google+ itself was the height of Google’s hubris, thinking they could kill a beloved product (Google Reader) to kill a different company’s beloved (at the time) product, Facebook. I remember being deeply disappointed with the release of Google+ like I was when the Segway was released. All this hype and promise for a secret product built with an enormous group of highly-talented people, kept away from the teeming masses of similarly talented people that could’ve told them that it was a dumb idea and here are the reasons why.
Really, if I had to blame one thing, it would be Google+ because of the corrosive effects of social media. Before Google+, my colleagues were just my colleagues who brought their whole selves to the office but we still mostly talked about work. Folks had mailing lists I wasn’t subscribed to where they would talk about their abhorrent political beliefs so I wouldn’t find out about them.
And then, all of a sudden, after Google+ came out, some guy I thought was cool revealed that he didn’t want women to be able have abortions. And some other guy was a randroid, hellbent on not understanding that taxes pay for roads. And on and on…seemingly everyone just spent a lot of time being mad at each other.
Obviously it’s hard for me to point to a specific thing or time period, but the writing was on the wall in the early 2010s (to me, anyways) and I bounced by the middle of the decade.
I don’t think it was ever staffed heavily (and that long piece on the product released earlier this year will attest to that) but if Google was going to go “all-in” on social, then to some leaders, everything else that might seem like a half-measure had to die.
It’s why it was killed despite what felt like half the company being willing to volunteer to keep it running.
Old Google would’ve let it live and let folks in their 20% time keep it running.
I know they still dabble in search but that’s not the point.
http://googlepress.blogspot.com/2000/10/google-launches-self...