This means either:
- a 0day, which would require the AV to have a PDF parser better than the standard document viewer, and the ability to sense that this PDF is "weird" -- I would expect AV companies to publish ads "our AV has detected a 0day in XXX"
- a vulnerability was recently discovered in a PDF viewer, and the AV company can push their definitions earlier than the standard "package the fixed version - send to debian-security - let users upgrade" route. This would shorten the attack window by a few hours. Again, I would expect AV companies to boast "we were X hours earlier than the official fix".
Which one is the case? Or is there another option?
Actually, this whole "buggy PDF parser" thing should be solved by application sandboxing -- there is no need that document viewer needs any other access to my system. Unfortunately, Linux is lagging behind. There are some AppArmor experiments with not so great UX, and then there is QubesOS, which is difficult to use. The average Linux desktop is AFAIK almost unsandboxed.