It's time that we as an industry push back against Apple and Google.
The smartphone is the single most important device for modern life and society. It's news, photos, communications with loved ones, work, entertainment, food, paying for practically everything...
And it's just two companies. Two companies with an iron grip over such a wide and diverse set of functionalities that, taken together, should be as inalienable as free speech.
- They control what you can put on the devices (or in the cases where they're open, they scare you or make it exceedingly difficult).
- They tax all innovation happening on the platform. Because web is second class. If you build an app, you have to pay for ads against your own brand. You can't have a customer relationship (yet Google and Apple get that). You have to keep up with their release cycles on their timeline. They can deny you or ban you at any point. They take 30% of your margin. You're forced to use their billing. In many cases, they actively develop software that competes with you.
- They're extremely user hostile. The devices aren't easily repairable, the batteries force upgrade cycles, and they do stupid things that make your kids want to buy the most expensive model for clout. Green and blue bubbles, etc.
- On top of this, they're gradually eating away at every related industry. The music industry. The credit cards and payments and finance industry. The film industry. It's all getting absorbed into the blob that is the locked down smartphone.
- They turn their devices into "CSAM detection dragnets" (read: five eyes, US, China, and every other entity that wants to surveil).
This is fucking absurd and it needs to stop.
We need more than two device and platform manufactures.
Apps should be at least one of: (1) portable, (2) freely installable from the web without scare tactics, (3) web should be first class / native
The device provider shouldn't be able to use their platform play to maintain dominance. The cost of switching should be zero until there are enough new peer-level competitors.
I could keep going... the status quo is a tax on the public, a tax on innovation, and a really overall unfortunate situation.