Most people google everything. A significant number of people google "google" in their browser's search/URL-bar to get to Google.com and search for whatever site they could have gone to directly. Builder Bob isn't going to change the average user's behavior in navigating the web.
You're going to walk around calling your local construction company "bobbuilder.com"? That's a weird vibe for a business that takes place offline. And it doesn't matter because people will still google "bob builder"
> There's a reason amazon decided to refer to itself as amazon.com until everyone got it, and that probably saves them billions in google ads per year.
OK but they still buy all the top ad spots for "amazon" and "amazon.com"
2. Even if people know they want amazon.com, they're still going to search for amazon.com instead of figure out where the url bar is.