The gist of the whole thing is this:

> I'm not talking about making things entertaining. But it does matter how you phrase things. You can mistakenly make a complex thing sound simple, and you can make a simple thing sound complex.

Which is obviously true. Storytelling might be a way to deliver that message more clearly in some cases. But to be honest, the sections where the author starts to tell a story, I just glanced over.

Storytelling is overrated – in interviews, in marketing, in non-fictional books.

Clear communication is key.