The content might be slightly unappealing recycling of tech news, but the manner in which it's posted is what really hurts there. It'd look crappy anywhere, but especially so on Google+ where posts are long form and links are rich.
Like he apparently had some original ideas about the naming of Windows RT, represented in 4 posts each ~100 characters long (one of which seemed to be an "end of split post" marker). It looked the worst of both worlds. And argument so abbreviated it had been reduced to gibberish, but looking very verbose due to having been artificially split.