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It's a blog post. The homepage (accessible via clicking the logo on the blog page) does include such a paragraph.

I've seen plenty such projects omitting this on their homepage, but it seems odd to expect it of every deeplink.

That still dives right into it, without telling me if nim is a spinoff of vim, a language, some data format, a compiler/transpiler and so forth.

FYI, on the front page, https://nim-lang.org, in large type you have this:

> Nim is a statically typed compiled systems programming language. It combines successful concepts from mature languages like Python, Ada and Modula.

Considering this is a link to a blog post about a book, you could look at the description of the book?