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The timing is potentially clever. Apple has committed to supporting RCS next year, and will face regulatory pressure in places like Europe.

Even if short lived they could onboard a lot of Android users and then use RCS once it’s supported.

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I wonder if these events are connected. Imagine Apple hearing through the grapevine that someone had a proper iMessage implementation and that they planned to release it for Android. Perhaps one way to get in front of that would be to commit to RCS. One could imagine the Nothing Phone events having the same cause.

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