Pebble smartwatch breaks record for Kickstarter funding
bbc.co.uk
bbc.co.uk
Shame on you, BBC. Shame on you.
In a way this was more like a presale for the watches, which is not a bad idea considering these guys could've gone broke if they had built the watches and not sold enough to make their investment back.
This is a good way to test the waters before getting in.
I don't mean that people willingly steal the money / promise impossible things but the very nature of Kickstarter pushes you to do that. Think about an election, what's the biggest problem of politicians nowadays and why people are very angry at them ? Answer: broken promises. Because you need to attract votes you will need to make strong, nearly impossible claims in order to be seen, no matter if they are truthful or not. That's one of the weakness of a democratic election. If you transpose that to Kickstarter people have to "editorialize" their propositions and product features because they need to be seen. A funding pledge is like a vote and will very likely create the same dynamic as in an democratic elective system.
I don't buy the Kickstarter Kool Aid from a consumer point of view, because I think there is a lot of deceptions ahead and it has a "mob-like" mentality that typically develops around websites like Reddit or Hacker News (and you can see here just how strong kickstarter resonates in minds with a post every other day). From a developer point of view that's way better because you can fund your projects on (almost) thin air, however I can foresee that honest developers that will try to follow their claims will have a hard time completing their projects.
The benefit of funding via VC or other non-democratic mean is you have HARD deadlines, business plans, your money is on the table, it's not just an idea thrown in the air which you hope the wind will catch. I strongly believe that product innovation and creation will remain an aristocratic process.
I would be delighted if somebody can prove me wrong!
Instead of being a system where people could get projects to get off the ground and be tested on the market, it has become some sort of marketing/sales channel.
For the art projects on Kickstarter, I'd assume that ratio is pretty good, but for consumer electronic devices and software I'd assume it to be very low, though of course I'm just speculating based on the small sample set of projects there that I've ever been interested in.
So far I have been happy with the projects I have backed and received my reward for, and I've been happy with the progress shown on the other products I have kickstarted. Ultimately it is a gamble whether or not you get something back for your money. At this time I feel like I am giving someone money to try to get their dream goal fulfilled, and worst case I don't get anything in return but they have oodles of experience on what can go wrong and why, and how they could fix it the next time around or what they could do better. Sometimes believing in something/someone is better than just dismissing it outright, especially when it is just money. If you can't afford to lose it (or gamble it) then really you shouldn't be putting that money into projects on Kickstarter you should be using it to pay the bills.
Does is suck when you lose money? Absolutely, but it hasn't stopped me from actively backing more projects. Juicies was my first project I backed, if I had stopped there because of the guys failure to actually complete in time then I would have missed out on helping friends from college and I would have missed out on awesome rewards from many of the other projects I have listed below who did come through and get me my award.
That being said, the only production of physical goods I have backed were (I've also backed a couple of games/art/shows):
Not Funded yet:
Pebble: http://www.kickstarter.com/projects/597507018/pebble-e-paper...
Waiting on reward/Funded:
Mobilemount Suction Kickstand: http://www.kickstarter.com/projects/674303746/mobilemountsuc...
Twine: http://www.kickstarter.com/projects/supermechanical/twine-li...
Elevation Dock: http://www.kickstarter.com/projects/hop/elevation-dock-the-b...
Received Reward:
CEE: http://www.kickstarter.com/projects/itdaniher/cee-the-usb-an...
Prop: http://www.kickstarter.com/projects/makecollab/the-prop
Revision 1 - Drafting Themed Cards: http://www.kickstarter.com/projects/onefreehour/revision-1-d...
Pulse Sensor: http://www.kickstarter.com/projects/1342192419/pulse-sensor-...
The Present: http://www.kickstarter.com/projects/scottthrift/the-present (Although, I didn't opt for a clock, I opted for "Something" as a reward level)
Disappointed/Given up hope on ever receiving reward:
Juicies: http://www.kickstarter.com/projects/laudowicz/juicies-colorf... (My first project)
The advantage of being small is increased openness and a smaller level of risk if a single project fails. There are lots of properly vetted VC funded startups who are beholden to "hard" deadlines who are burning through $3 million per week, or maybe even per day and yet will ultimately end in failure.
The same isn't necessarily true of people funding things on kickstarter. People may not realise/understand that they're actually taking a risk when they fund things (and therefore feel more aggrieved when things don't go as expected).
Anyway, I think kickstarter does enough to make sure people understand the risks involved. If anything I'd say kickstarter funders probably have as good a grasp of the level of risk they're taking on as the average new home buyer or 401k program participant. At the end of the day there's only so much hand holding that can reasonably be justified, I think kickstarter is probably pretty close to the appropriate level of such.
"Quantification" of kickstarter and indiegogo etc. is a great opportunity for startups.
If you contribute to a project with nothing to show, where nobody involved is a known industry name, then of course you're taking a gamble.
That being said, the model as a disruption in the production of goods is really interesting.
But the cynical side of me says that someone is going to pull a fast one soon =(
Look at the ZionEyez kickstarter ($343,415 pledged, $55,000 goal, July 31, 2011), for instance. I'm not a backer, and I've only read the comments, but it seems the project isn't going so well. In the comments, backers talk about Kickstarter not being helpful in resolving issues. Backers are talking about class actions, FTC complaints, and small claims courts to resolve their problems.
If ZionEyez is 100% legitimate, and they deliver the product as promised, they've still shown countless others how easy fraud could be.
Double Fine Adventure wasn't the first Kickstarter project to hit $1M, it was the elevation dock a short time earlier.
(+VeloCity)