The AI scanning as part of this campaign is happening whether someone opts in or not. And what the streamer opts into is nothing more than being used as an advertising vessel for bad sugar water for free.
Pepsico is free to issue Twitch bounties for certain things or buy normal ad slots for pre-rolls or mid-stream ads if they want to remind everyone that their neon green slop exists.
The reason the rule exists is because you don't get to advertise on Twitch without paying them, but they're paying them so :/
While this particular usage is less about a specific AI act and yes buying increased access on social media (where most users naively assume fair access) isnt new - I personally and fucking terrified of where we’ll be at just a year from now.
[1]: https://www.pbs.org/newshour/amp/economy/sports-illustrated-...
[2]: https://www.jsonline.com/story/sports/nba/bucks/2023/10/28/e...
Imagine Google was taking payments to allow mail to bypass Gmail's spam filters, along those lines.
Twitch already has adverts and banners, which are closer to what you're comparing to. This would be injecting text ads into the middle of your emails if we're correcting our analogies
E: Unless you mean Google actually does allow companies to pay to bypass spam filters? That's probably something that needs posting to HN itself if so lol
> They don't accumulate in your inbox like unfilted spam does. They are not serviced if you use other systems to interact with your inbox.
These are interesting observations, but it's all still ads.
Remember to grab a nice refreshing coke when you're in the store today! Mmmhmm, can't get enough of an ice cold coke!
between emails!
Same way that people keep forgetting youtube videos aren't free or public, or that social media have no obligation to be impartial or protect freedom of spreech.
Interesting or noteworthy is up to the observer.