From a consumer perspective, it was a fast small SSD that doesn't wear out. That was enough to justify it's value at the prices it went for(Or at least it seems like it, I never personally used it). It didn't need any radical rethink of computing to be worth it.
I'm not even a fan of the nonvolatile RAM idea. Rebooting is often the first thing we do to fix stuff. Modern computing trends towards regenerating from descriptions, not adding more persistent state. Persistent state can get messed up, better to be able to wipe and start over.