"You should be willing to take either side of the bet that confidence interval implies." (paraphrasing; he says it better).
For a concrete example, with a 95% confidence interval, you should be as willing to accept the 19:1 odds that the true value is outside the interval as you are the 1:19 odds that the true value is inside the interval.
Aside from being generally correct, this approach is immediately actionable by making the meaning more visceral in discussions of uncertainty. Done right, it pushes you to assign uncertainties that are neither too conservative nor too optimistic.
If the notion of letting your reader take either side of the bet makes your stomach a little queasy, you're on the right track. The feeling will subside when you're pretty sure you got the errorbar right and your reasoning is documented and defensible.
Edit for OP's explicit question: One standard-deviation errorbars are 68% confidence intervals. Two standard deviations are 95% confidence intervals. (assuming you're a frequentist, of course)
[1] https://www.nobelprize.org/prizes/physics/1997/phillips/fact...