motion smoothing is the worst feature ever conceived by man
For the high frame rate version of The Hobbit that I saw, in my opinion it looked bad for character shots but cool for overhead action views.
Basically, low FPS can be a stylistic choice, and making up new frames at playback time often completely butchers some of the nuances present in good animation.
If it had looked better with frame interpolation the studio could have baked it in, before release.
Perhaps it depends on the quality of the execution, but there are shows where I wished I had frame interpolation.
2. More pop on the store display.
It turns out that "fixing" these things do result in more people picking the TV. Just like an overstated display will typically be preferred in a side-by-side comparison.