1) Attract a lot of eyeballs
2) Sell ad space in front of those eyeballs
That's all. To bastardize a Lincoln quote[1]: My paramount object in this struggle is to make a profit
and is not either to save or to destroy free speech.
If I could make a profit without promoting any free speech I would do it,
and if I could save it by promoting all free speech I would do it;
and if I could save it by promoting some free speech and forbidding other
free speech, I would also do that.
My point being, if you want to say something controversial, host it yourself. It's childish to expect businesses to host your content when it attracts the ire of regulators who can threaten their business, or when the content directly threatens their business by causing people to leave.[1]http://www.abrahamlincolnonline.org/lincoln/speeches/greeley...