Here's why I find it funny: following topics/tags is something Google on android had ten years ago. It's also the type of info I have no doubt they have been keeping in the background forever and are only now exposing. They have known if you like mountain climbing, now they are letting you say it yourself.
The only reason I can think for this is because their search algorithm has gone so off the rails making guesses about people's habits, now they need to pin it down with actual user input. That or you get more ad dollars if the user said they like mountain climbing than if you guessed they do.
Fixed that for you.
* The ability to get results for the terms I actually searched for. Even adding quotes around specific terms hasn't worked reliably for years.
* Less clutter and junk on the results page. Some of the SERPs can be jarringly noisy and bad, especially on mobile.
* Less SEO spam in the results. The norm for any remotely monetizable search query is to get a page where every result is a long and terribly written article with the same handful of basic facts. Google seems to love automated or poorly written articles that copy from the same source as 100 similar sites.
Instead we get... whatever this stuff is.
They have and are nothing if not excessively personal(ized)
Google should just bite the bullet and do ChatGPT styled search by intuitively asking questions with RAG capability.
The thing is can they provide this service for free without the subscription fee unlike ChatGPT? Perhaps they could and should, and the cost will be much lower than buying OpenAI. Imagine GoogleGPT with backends of Google Search (not Bing), with Google Scholar, Google Books, Google Patent, Gmail, etc.
Perhaps now we can see some proper competition to ChatGPT from Google, interesting time indeed!
Can't wait to get my hands on Bard Advanced with Gemini Ultra integration early next year, but the released video demos of their capabilities are very impressive.
[1] Gemini: A Family of Highly Capable Multimodal Models:
https://storage.googleapis.com/deepmind-media/gemini/gemini_...
Google pretty much only for image search and maps, and even those have better alternatives now.
The odd times I end up on a Google search it's just jarring how terrible it is in comparison.
Better than the majority of search engines out there. No, it ain't Kagi, but it's free, and doesn't have that asshole-bar flashing auto-complete trash -- which AFAIC is the most important feature I look for in any tool I use on a daily basis.
Google simply isn’t special anymore. Even when I do add !g, about half the time I go back to DDG because googles results are worse.
I no longer recommend Google anything to anyone for any reason where I used to be a huge promoter.