"The failure of the Netflix prize is a timely reminder that basically all the books and blogs on social media are bullshit."
Is it just me, or is this a total blanket statement? A failure of one company and a contest they ran means ALL of books and blogs on social media are bs?
I think he's talking about 'best selling authors or bloggers'. The author pokes fun at big blogger's opinions that congratulates or praises netflix's crowdsourcing contest....because it validates their own books and makes them look smart or sound right. (wikinomics, freakonomics, jarvis..)