When I interviewed at Microsoft my senior year, this gave me a ton to talk about. It was real experience building a product and having customers. I could answer questions with something real and different than the other candidates. I know I bombed two of my interviews, but I ended up doing 7 interviews on the day and getting an offer.
The website is still around, but I haven't done anything to it other than delete the production log that fills up the server disk occasionally in the last 15 years. I don't know why anyone uses it, there are much better options. I still run and I certainly don't use it. But the server bills are cheap, so it lives on.