Let's get one thing out of the way up front: SpaceX launched, orbited, reentered, and retrieved a fully reusable capsule, one with an ablative heat shield that can be used hundreds, if not thousands, of times over. Disregarding the reusable aspects of the design, they're in the company of 3 nations. Include the reusability aspect and they're in the company only of the United States and the former Soviet Union. I have a degree in engineering. I have engineering friends, some of whom work in aerospace companies. Until this recent PR push, I hadn't found one of them who'd even heard of SpaceX, to say nothing of their groundbreaking and historical flight and recovery of a capsule with private funds. If that's "all the press," then I have "all the press," too. Go ahead. Ask me how it feels to be so famous!
The little press that they do get within the ossified aerospace industry has been terrible. AvWeek recently ran a piece which was focused on how SpaceX had "lost some of its luster" (not a direct quote, but close) with the slip from February to April for the Space Station rendezvous launch, as if any government-run space technology was ever delivered on time. A while ago, they found some blow-hard "space policy expert" to opine about how space was hard and how it was absolutely obvious that SpaceX was over-promising and destined to radically under-deliver. They ran another piece about how congress was unhappy with COTS. Only recently did they have to give some ground with a piece about how commercial space was "already having benefits" now that the launch is so near, and I was overjoyed with schadenfreude when they had to provide neutral coverage of the uninteresting and everyday fact that Space Station astronauts were rehearsing for SpaceX's visit to the station. There's a reason, I'm sure, that SpaceX chose Muse's Uprising as the theme song for their animation about their plans for full reusability. It fits.
Further, Orbital's offering is not even close. Orbital's vehicle is not reusable. It burns up on reentry, and therefore has no capacity to bring cargo back from ISS. And their price point is nowhere near Musk's. In case you're keeping track--and I mean the hypothetical "you", I'm not pissed at you, Metapony--that's less for more. Less than SpaceX for more money. Furthermore, the floor on Orbital's costs is the same trifecta that's always been around in aerospace: expendability, costs of disparate components, and integration costs. I'd love to see a viable competitor to SpaceX, but Orbital isn't even close.
Make no mistake, the battle is not between "government" vehicles and private industry. There are no "government" vehicles: Every vehicle gets built by private contractors. The battle is actually between the established aerospace industry, built around expendables and cost-plus contracting, and SpaceX, an innovative and disruptive aerospace company based around competition, reusables, and fixed-price contracts, with Orbital taking up the rear with the worst aspects of both models.
I know. I come across as a strident cheerleader. I hope that has less to do with any inherent fanboyism in my makeup than it does with my absolute perplexity at and frustration with the bare fact that SpaceX has done unprecedented, amazing, historic things, and hardly anyone knows about them at all.