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Likely a reference to Spolsky’s Architecture Astronauts.

Never heard of it either but I like it. I assume their heads are up in the sky and coming up with product ideas that are very far out there.

> their heads are up in the sky

In the cloud(s), even.

The military uses the term Idea Fairies.

Mashup of "product managers" and "architecture astronauts"? It has a nice ring.