These kinds of headlines make me assume the article is not going to bother to give a balanced or researched analysis, but instead just talk about how people are feeling about things, without necessarily quantifying anything.
It's okay to have feelings or opinions, but that's generally pretty useless to other people without some rationalization or justification as to why you have them.
I would have been far more inclined to read an article with a headline like "Google updates its Maps to look more like Apple's at the expense of ease of use".