The fact that so many people are blocking their ads should cause them to back off with the ads, it's
beyond ridiculous, percentage wise, intrusion wise and content wise.
It's also bait-and-switch: youtube got big on being a free-for-all videosite and in the beginning that included massive copyright violation which was all A-Ok when Google bought it for an astronomical sum. That gives them the right to 'monetize' but it doesn't give them the right to my attention. It's like billboard but it comes with a guy that forces your head to be aimed at the billboard while you pass it.
Joe Jackson in 'TV-Age' joked that pretty soon you won't be able to turn your TV off at all. Well, he missed out on the internet but your computer screen might as well be your TV in terms of media delivery and what a ridiculous situation we've created: a protocol designed to give people access to each other and to knowledge has been inverted to give companies access to your eyeballs, your brain and your wallet.